Beauty Industry

Limited Brands January 2012 Sales Up 9%

The company also updated its Fourth Quarter earnings guidance.

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By: Jamie Matusow

Editor-in-Chief

Limited Brands, Inc. reported a comparable store sales increase of 9% for the four weeks ended Jan. 28, 2012, compared to the four weeks ended Jan. 29, 2011. The international company, which owns Victoria’s Secret, Pink, Bath & Body Works, La Senza and Henri Bendel, reported net sales of $774.5 million for the four weeks ended Jan. 28, 2012, compared to net sales of $772.6 million last year.

The company reported a comparable store sales increase of 7% for the fourth quarter ended Jan. 28, 2012, compared to the fourth quarter ended Jan. 29, 2011. The company reported net sales of $3.515 billion for the fourth quarter ended Jan. 28, 2012, compared to sales of $3.456 billion last year.

The company reported a comparable store sales increase of 10% for the 52 weeks ended Jan. 28, 2012, compared to the 52 weeks ended Jan. 29, 2011. The company reported net sales of $10.364 billion for the 52 weeks ended Jan. 28, 2012, compared to sales of $9.613 billion last year. However, total sales were negatively impacted by the sale of our third party apparel sourcing business in the beginning of November 2011.

The company expects to report adjusted fourth quarter earnings per share at the high end of its previous guidance of $1.42 to $1.46. The company also expects to report several special items in the fourth quarter, not included in adjusted earnings per share as noted above. The company will release its fourth quarter earnings after the close of the market on Feb. 22, and hold its conference call at 9 a.m. Eastern Time on Feb 23.

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